"Each one of you has something no one else has, or has ever had: your fingerprints, your brain, your heart. Be an individual. Be unique. Stand out. Make noise. Make someone notice. That's the power of individuals." ~ Jon Bon Jovi

What Makes You Special?
by Paige Stapleton and Brian Stark

We are all unique, we are all special, but do we act that way when we are talking about our business?

What are you doing to differentiate yourself from the other people in your modality or field? How do you stand out from the other healers, coaches, practitioners, counselors, and other business owners? Remember, in a field of grey, a splash of color really stands out!

So what are we talking about here, how do you stand out from the crowd? In traditional marketing terms it's called a "USP" or "Unique Selling Proposition" - in Authentic Marketing we prefer to think of it as what makes YOU special.

As you begin to articulate what makes you special and what makes you different, several things begin to happen - you immediately stand out from the crowd, you are no longer in direct competition with the other people in your field, your confidence begins to grow and you begin to position yourself as an expert.

YOUR AUTHENTIC ASSIGNMENT

Take out some paper and take some time to answer the following questions:

• What makes me (my product or my service) special?
• What do I do differently than anyone else in my field?
• What do I offer that no one else does?
• Why should someone work with me as opposed to anyone else?
• What are my unique strengths and gifts?
• What are the benefits I can promise (and deliver on)?

Once you have created a list of what makes you special, begin to cull it down. Put yourself in your potential client's shoes and ask yourself what really stands out. What's really special. Be a tough grader.

Once you have a solid list you can begin using it to differentiate yourself as you are speaking to potential clients and in all your marketing materials.

If you are having difficulty filling your practice or marketing your service-based business, we invite you to join us for our next Authentic Marketing Made Easy™ Group Program, where we will take you step-by-step through the Authentic Marketing process. For more information, CLICK HERE.

Meditation

Below is a meditation from Today's Truth about recognizing and embracing your uniqueness :

Unique Gifts

We all have a unique past.

We all have a unique story.

We all have unique strengths.

When we are able to use our strengths to move beyond our past and create a new story for ourselves, we have discovered our unique gifts.

Take a moment, breathe deeply and go within.

Recognize that we are all unique expressions of the Divine.

Recognize that you are a unique individualized expressions of the Divine.

Recognize your strength, use it to propel you forward, and unlock your unique gifts.

About the Authors

Putting into action the very system and Universal Spiritual Principles they teach, Paige Stapleton and Brian Stark left unfulfilling careers and created a life they love. As founders of Authentic Marketing and The Authentic Marketing System™, they help other spiritual and heart-felt service-based entrepreneurs and business owners discover the spiritual path to profits so they can grow their business, attract more clients and make more money doing what they love.

Contact Paige and Brian at info@AuthenticMarketingMadeEasy.com or 1-866-999-2348.

For free tips, tools, articles and to download your F.R.E.E. Special Report: "The 3 Keys to Increasing your Profits While Staying Aligned with Your Passion and Purpose", visit www.AuthenticMarketingMadeEasy.com. Start your morning with our "Today's Truth" Meditation available at www.KnowTruthLiveTruth.com.